Why Do Certain Artificial Flavors Taste Better Than Others?

Chemistry, Food
Whether it is candy, a cake, or ice cream, I've heard statements of preference given for one particular fruit flavor over another. What is it that turns some people on to certain fruits, while turning them off to others? How is it certain artificial flavors taste better than others? The People Factor Of course, there is personal preference. But if a large enough group of people who express their taste preferences is polled, and an overwhelming number of them agree they like or dislike a specific flavor, isn't it fair to suggest it is not just a matter of personal preference? Another Factor Then, too, what if those polled say they dislike a particular artificial flavor, but they enjoy its natural flavor counterpart? Why is that? The no-brainer answer must…
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